PA MarketMaker Pinterest Contest

Strawberry season is almost here! Do you have a great recipe that features fresh, Pennsylvania strawberries? Do you want to share your special recipe with the world? PA MarketMaker wants to help Pennsylvania agricultural businesses make a splash online by showcasing delicious foods made with Pennsylvania strawberries on Pinterest.com. Submissions will be pinned to the “PA MarketMaker Pinterest Contest” Pinboard, which can be found at www.pinterest.com/pamarketmaker, where consumers from around the globe may see your recipe and learn about your business.

What Kind of Recipes Can Be Submitted?

This contest is themed around one of Pennsylvania’s most abundant summer crops—strawberries. PA MarketMaker businesses and the general public are encouraged to create their most delicious strawberry recipes and submit them to our contest along with one (1) original photo of the recipe in JPEG or PNG format.

How Do I Submit a Recipe?

To submit an entry, please include a recipe (it must be your own), a descriptive title (86 character maximum), one (1) original photo of the finished product, your name, business name (if applicable), address, and telephone number to info@pamarketmaker.com by 5 pm EST on April 30, 2012. Entries received after 5 pm EST will not be eligible for the contest, though we welcome them to be posted on PA MarketMaker. The PA MarketMaker team will post all eligible submissions on the “PA MarketMaker Pinterest Contest” Pinboard on May 4, 2012.

How do I Get Votes?

Once the PA MarketMaker team has pinned your entry to the “PA MarketMaker Pinterest Contest” Pinboard, you will receive an email with the link to your pin. Share your link with friends, family members, customers, Facebook friends, Twitter followers, etc and ask them to “repin” or “like” your pin. A winner will be chosen based on the number of “likes” and “repins”. The entrant with the most points wins. The winner will receive a gift and bakery basket donated by Flinchbaugh's Orchard & Farm Market (www.flinchbaughsorchard.com).

Official Contest Rules


What is Pennsylvania MarketMaker?

Pennsylvania MarketMaker is a resource for all businesses in the food supply chain. Penn State Extension has partnered with many other states to launch Pennsylvania MarketMaker, an online tool that allows users to buy and sell agricultural products. The site also provides access to census data in a mapping format to help producers research their target market(s).

To learn more about Pennsylvania MarketMaker, please visit http://bit.ly/GHQTcs.


What is Pinterest?

Pinterest is a social network that allows users to share images with others. Once they become members, users create themed image boards of their choosing (for example, “recipes to try,” “meal ideas”, etc), filling them with media (picture or video) found online using the "Pin It" button they install on their internet browser or uploaded from their computer. Each media item they add is known as a "pin”. Other users can “like” your pins, comment on your pins, or even “repin” your pins to their own boards.

How can you use Pinterest for marketing? The goal is to increase brand recognition and drive traffic to your website.  Many items that food and agricultural marketers sell are already popular items on Pinterest.  Food, flowers, and gifts/crafts are very popular boards onto which users have pinned numerous images.  The trick is to have engaging photos that appeal to people and that they will want to “like”, comment on, or “repin” to their own board. To learn more about how Pinterest can be used as a marketing tool read one of Penn State’s Ag. Entrepreneurship blog posting about the topic: http://farmbusiness.blogspot.com/2012/02/lots-of-interest-in-pinterest.html

How Do I Join Pinterest?

If you are not already a Pinterest member, visit Pinterest.com to request an invitation.